Sports

Our Man Felix hits the Big Time!

Check this out!  That's our man Felix Fernandez on the bill!!  What a year it's been Felix!

By Joanna | Fitness . Sports
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3B Tape Gets The Thumbs Up From Elite Swimmers

Kinesiology Tape is becoming more recognizable and more main stream.  If you've been watching any sports on TV this summer – pretty hard to miss 😉 – you'll have become familiar with the garish stripes of colored tape being used by elite athletes from all around the world. 3B Tape is the choice of many […]

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The Cat & Mouse Chase of Drugs in Sport

We all know that athletes get tested for banned substances and that sometimes some are caught and punished for trying to cheat their way to victory. But what exactly is going on in the world of sport?  What measures can science take to detect the cheats and is it inevitable that drugs will remain in […]

By Joanna | Science . Sports
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Can Sporting Talent Be Identified by More research into Genetics

Just as the London 2012 Olympic Games get going, scientists have offered new explanations as to why some people are ‘born’ elite athletes and the rest of us just hope to enjoy sport as fun. The 'ACE' gene has been discovered by a team headed by Professor Hugh Montgomery that seems to be linked to the […]

By Joanna | Science . Sports
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Exciting New Product Launch at NATA!

The 3B Scientific Team are on the move again – we’re off on our travels and this time some of us are heading off to St. Louis, Missouri to the 63rd Annual Meeting and Clinical Symposia of the National Athletic Trainers' Association, June 27-29, 2012…  This is going to be a very exciting time as […]

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Robocop Never Looked This Good

  When Claire Lomas severed her spinal cord 5 years ago, she was told she would never walk again.  Claire was a successful and talented Event horse rider who competed at 4* level.  But whilst competing at Osberton Horse Trials, in England in 2007, she collided with a tree. … Her injuries were to change her life […]

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Massage Therapist Without Arms hired by 2012 Paralympics Team

Sue Kent has always wanted to work in a sports environment. She’s energetic, fun and enjoys swimming, ballet and horse-back riding.   Recently she received some great news that she never thought she'd hear… Sue has been hired by the UK Paralympics Team to work with their official team of massage therapists. You might think […]

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NEW Improved Biofreeze Is Better Than Ice

In a study of patients* with bilateral neck pain, Biofreeze® topical analgesic and ice applications were tested to see which gave better, longer lasting results.  Both treatments helped to reduce pain but patients preferred the Biofreeze application 8 to 1 compared to ice.  9 out of 10 patients said that they noticed that the Biofreeze […]

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