Drunk driving – license to kill?


James Bond 007

Did James Bond, played by actor Daniel Craig in Skyfall, have a drink problem?

Famously, legendary spy James Bond’s tipple of choice was a vodka martini “shaken not stirred”. But now a group of doctors has concluded that 007 himself was more likely to have been “shaken and slurred” while going about his business of fighting international criminal masterminds!


The medics recently read 14 of Ian Fleming’s spy novels and logged 007’s bar tally: they found that – excluding the 36 days he was in prison, hospital or rehab – Commander Bond downed some 1,150 units of alcohol in 88 days. They stressed that 007’s fondness for the bottle would almost certainly have led him to be classified among the top tier of problem drinkers, with a high risk of liver damage, early death and impotence.

He was also a drunk driver: in Casino Royale, Bond on one occasion drank 39 units of alcohol and then crashed in a high-speed car chase that led to a two-week stay in hospital

BMJ Infographic for 007 James Bond
Writing in the Christmas edition of the British Medical Journal, the doctors were able to put across a serious message in a humorous way – don’t drink or take drugs and drive. We all know that we shouldn’t but it can be particularly tempting over the holiday period with all those parties and celebrations happening.

However, too often this ends in tragedy. In the United States, the Center for Disease Control reports that each day, close to 30 people die in motor vehicle crashes involving an alcohol-impaired driver – that’s equivalent to one death every 48 minutes.

But it’s not just drunk driving that’s a problem. Drugged driving may have been overlooked for years, but research shows it could be responsible for more than 20% of car crashes. And we’re not just talking illegal drugs; some prescription drugs can seriously impair our ability to drive too.

W43305R_01_Drunk-Busters-Goggles-Red-Strap-Twilight-BAC-Goggle-015-to-025Here at 3B Scientific we have a simple product that graphically illustrates what it’s like to drive under the influence of alcohol or drugs. Just slip on a special set of our Drunk Buster Goggles and your world is transformed. You'll begin to experience effects similar to those that alcohol consumption has on your body – reduced alertness, slowed reaction time, confusion, visual distortion, alteration of depth and distance perception, reduction of peripheral vision and double vision.

Of course, this is only a simulation and the goggles are designed to support alcohol awareness campaigns but they are an important reminder for all of us to stay sober, drug free and safe on the road.

5 Top Tips To Keep You Safe On The Roads This Holiday Season: 

  1. If possible, use public transport; if driving, make sure you have a designated driver set before you start partying.
  2. If you’re hosting a party, ensure you offer non-alcoholic drinks as an option for your guests; consider having a last call – maybe stop serving alcohol an hour before your party ends.
  3. Don’t serve alcohol to minors – even at home.
  4. If someone who is about to drive or ride with a driver who is under the influence, offer to help them make other arrangements to get to where they are going safely; be flexible where possible – consider offering a guest the opportunity to stay with you if unfit to drive home.
  5. If you’ve been drinking, use a taxi, call a sober friend or family member, or use public transport; remember to take enough cash with you for the fare at the start of the evening.

Leave a Reply

Your email address will not be published. Required fields are marked *